Short-Form Social Media Video Ad

Business Development Program Video Advert

Created a short-form Facebook video advertisement for the Business Development Program, designed to be minimal, informative, and attention-grabbing for social media scrollers.

Preview for Business Development Program Video Advert

Project Goal

Quickly communicate the program’s value, hold attention long enough to deliver the core message, and end with clear contact information.

Tools: Canva, Clipchamp, Royalty-free video clips/music, AI voiceover

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My Role

  • Created the video advert solo.
  • Built the video using Canva clips and overlays.
  • Used royalty-free clips and subtle background music.
  • Generated the AI voiceover in Clipchamp.
  • Timed the video clips around the voiceover audio.
  • Timed captions to match the voiceover and pacing.
  • Used approved/revised wording from the program director.

Process

  • Started with a minimal, scroller-friendly concept.
  • Selected royalty-free visuals that fit the business development message.
  • Created voiceover first, then structured timing, clips, captions, and pacing around the audio.
  • Ended with contact information and a direct program call to action.

Skills Demonstrated

  • Short-form video editing
  • Facebook ad design
  • AI voiceover production
  • Caption timing
  • Audio/video pacing
  • Royalty-free media sourcing
  • Minimalist program messaging