Email Marketing / Event Promotion
Business Summit 2026 Outbound Email
Built and sent a Constant Contact email campaign promoting Business Summit 2026: “Beyond the Background — Potential Over Past.”
Project Goal
Promote the event to employers and business leaders with clear details, registration information, partner branding, and compliant email structure.
Tools: Constant Contact, Reusable campaign sections
My Role
- Created and sent the campaign in Constant Contact.
- Adapted selected sections from past campaigns for consistency.
- Updated logos and event/body text for the new summit.
- Preserved compliance-oriented footer sections such as unsubscribe information.
Process
- Used an existing campaign structure where it made sense for consistency and compliance.
- Reworked the email around the new event theme, speakers/topics, registration details, and partner branding.
- Prepared the campaign for public distribution through Constant Contact.
Skills Demonstrated
- Email campaign design
- Event promotion
- Constant Contact layout
- Template consistency
- Copy/logo updates
- CTA layout
- Compliance-aware email formatting